Who is behind BabyLoop?

babyloop founder ilse

Founder Ilse

Hi, I’m Ilse and I came up with the idea for BabyLoop (subscription to baby supplies) when I had my son Wassili in 2018. During my leave I further investigated the concept of renting your baby equipment or separate baby products. This is because you only need the vast majority of it for a short time, you therefore need a lot of storage space, it is not sustainable if everyone buys everything (new), and it costs a lot of money, I thought, this should be possible smarter! And BabyLoop – the sustainable initiative to reuse baby products – was born.

“BabyLoop helps you find the right baby products!”

Together with my team, I have been working hard for over 4 years to make the world of baby products more sustainable. And I think that’s great to do! 🌞 There is now a beautiful circular platform that I am very proud of. Fortunately, I don’t have to do this alone and good communication, customer service, marketing and logistics employees have been added to the team.

team babyloop

In the meantime I have had two children of my own: Puck and Wassili. Having two kids made me realize how important I think it is to leave a better planet for my children and the children of others. 🌍 This is what pushed me to create BabyLoop to minimize overproduction within the baby industry.

I think it is important that you as a customer are central. As a parent you already have enough on your mind. It is therefore extra nice to be able to relieve yourself with a baby supplies subscription. You can rest assured that our baby supplies are in good hands, because we have extensively researched them and used them for our own children. Just like the 7,000+ parents who preceded you as customers and gave us feedback. We would like to share that mountain of experience and those things with you. BabyLoop gives you space in your home and in your head.

My further goal is to continue learning and growing. Both personally and with BabyLoop. Nice to meet you, if you would like to share who you are, I’m curious! Feel free to send a message via the app or send an email.

Best wishes,


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